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Fork out for each view received its mainstream attractiveness mainly from sporting occasions. For The very first time, it allowed lovers to watch events which were broadcast all around the globe devoid of essentially needing to be there in individual. The first significant spend for each watch function occurred on September 16, 1981 when Sugar Ray Leonard fought Thomas Hearns for that Welterweight Championship. A company in Nashville, Tennessee identified as Viacom Cablevision was the primary just one to provide this occasion and so they sold over fifty% of their clients with the struggle. This set rather a precedent for pay for every perspective events Sooner or later. They really obtained Sugar Ray Leonard to visit Nashville to market the combat which produced the function such a massive good results.
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